Scalable document automation is essential for modern e-commerce brands, especially for businesses handling made-to-order products and fast daily fulfillment. AIRJO Coffee Roasters uses Printout Designer, powered by PDF Generator API, to automate product label printing directly from their Shopify workflow.
By combining Printout Designer’s drag and drop editor with conditional logic, expression-based template rules and automated printing via PrintNode, AIRJO was able to transform a previously manual labeling process into a reliable and repeatable workflow that supports daily fresh coffee roasting at scale.
Built around fresh coffee and direct to consumer fulfillment
AIRJO Coffee Roasters is an Australian coffee roasting company built around a direct to consumer e-commerce model. Instead of following a traditional wholesale approach, the company focuses entirely on online orders, with daily operations centered around fresh roasting, fast fulfillment and efficient shipping workflows across Australia.
“We are 100% direct to the consumer. We roast fresh every day and ship express every day.”
What appears to be a simple product offering quickly becomes operationally complex behind the scenes. Multiple blends, grind types and packaging sizes create roughly 100 different product variations that need to be fulfilled accurately every day.
Because AIRJO roasts to order rather than storing roasted coffee, label printing became one of the most important operational processes inside the business.
“It’s a massively important part of what we do.”
This made accurate product labeling a critical part of the fulfillment process from the very beginning.
The Challenge: Managing dynamic labels for made-to-order products
Since AIRJO roasts coffee only after orders are placed, the team never knows exactly which products will need to be prepared on a given day. Every order requires the correct label with updated roast information and batch data.
“Our challenge was always to be ready with our labels and packaging because we do not know which of the 100 products is going to be ordered each day.”
Before implementing Printout Designer, label handling was fully manual within an already established internal system.
“If somebody ordered product A, I would have gone and found the label and printed it manually.”
The main challenge was scaling this manual approach across a high number of product variations, where packaging size, grind type and SKU combinations all needed to be handled correctly for each Shopify order.
As order volume grew, the workflow started to require more and more manual coordination, making it harder to manage consistently at scale.
“It would not have taken too long for me to realize that an automated process was going to be the way to go.”
The Solution: Automated Shopify label printing with Printout Designer
To streamline this process, AIRJO Coffee Roasters implemented Printout Designer to automate their Shopify label printing workflow while preserving their existing internal labeling system.
Instead of rebuilding their label setup, the team connected their existing label assets into Printout Designer and introduced automation on top of it. Labels are stored as dynamic assets and are triggered automatically based on incoming Shopify orders, ensuring the correct label is selected for each product without manual intervention.
“What we have set up is live labels stored in Google Sheets. When a customer places an order, the app reaches out to those labels and prints the one for the product ordered.”
This turned label generation from a manual selection process into a fully automated step within their daily roasting workflow.
“The labels physically show me what I need to roast for the day.”
Using Printout Designer’s drag and drop editor and expression language, AIRJO can maintain flexibility across their existing label structure without rebuilding templates for every product variation. This allows them to adjust logic as new SKUs are added while keeping the same core workflow in place.
The final step in the process is automated printing, handled through PrintNode integration, which ensures that labels are sent directly to the correct printer as soon as an order is processed.
The Impact: Saving Hours on Shopify Label Automation
For AIRJO Coffee Roasters, automation is not simply a convenience but a core operational requirement that directly supports daily fulfillment efficiency.
“Automation is extremely important.”
Today, AIRJO uses Printout Designer together with PrintNode to automate Shopify label printing across its roasting and fulfillment workflow. As orders are placed, the correct labels are automatically selected and sent directly to print, removing the need for any manual intervention in the order fulfillment process.
“If I had to print 50 labels manually, that might take an hour’s work that I don’t need to do.”
With automated Shopify label printing in place, AIRJO significantly reduced time spent on fulfillment administration and eliminated manual label handling from daily operations. The result is a faster and more consistent workflow, allowing the team to focus on roasting, packing and shipping fresh coffee.
Long term partnership and responsive support
AIRJO Coffee Roasters has been using Printout Designer for more than five years as part of its daily fulfillment workflow.
A key aspect of this long term relationship has been the support experience and the ability to adapt workflows without changing AIRJO’s existing internal setup. Instead of rebuilding their label printing process, Printout Designer was implemented to work within their current system and extend it where needed.
“Whenever I’ve reached out, you guys have been very helpful, very prompt.”
When AIRJO needed to handle new SKUs and more advanced label logic, the team was able to implement solutions that fit into their existing setup rather than replacing it. This allowed AIRJO to continue using its established fulfillment workflow while introducing new automation requirements.
“You guys found a way to do it and a workaround. That’s been a great experience for me.”
This combination of responsive support and flexible implementation enabled AIRJO to scale its Shopify label-printing workflow over time without disrupting daily operations.
Conclusion
For AIRJO Coffee Roasters, automated label printing became a core part of their daily fulfillment operations for made-to-order coffee.
By using Printout Designer, the company built a workflow that supports fast fulfillment, accurate label handling and operational flexibility without rebuilding its existing processes.
The result is a structured fulfillment process where label generation and printing are integrated into daily operations, allowing the team to focus on roasting and shipping freshly roasted coffee across Australia.
