Odoo makes it easy to send a quotation. Making that quotation look like it came from your brand, and not from a default template every other Odoo user is also sending, is where most teams hit a wall.
The wall has a specific shape. Odoo’s quote PDF is generated by QWeb, Odoo’s own templating engine. Changing the logo, the colors, and the header text is quick. But the moment you want to move the totals block, restructure the product table, add a custom field, or drop in a designed cover page, you are either learning QWeb and XML, hiring an Odoo developer, or reaching for an add on. Every layout change becomes a small development project.
And it is rarely just the quote. The same QWeb wall stands in front of every document Odoo produces: invoices, delivery slips, purchase orders, manufacturing orders, rental agreements. Teams usually start with the quote because it is the first thing a customer sees, then realize they want the same branded, restructured look across the whole document set. So the smart way to choose a tool is to ask not only how good it makes your quote look, but whether the same approach carries over to everything else you send.
So “custom quote designer for Odoo” is really a question about how much control you need, how much code you are willing to touch, and how many document types you need it to reach. Here are the six routes worth knowing in 2026, from the built in tools to the no code editors, honestly compared.

First, decide what “custom” means for you
There are three levels of quote customization in Odoo, and knowing which one you actually need saves a lot of wasted effort.
Cosmetic. Your logo, brand colors, fonts, and a chosen layout style. Odoo does this natively with no code.
Structural. A different table layout, custom fields pulled from the sales order, reordered sections, a redesigned totals block, or a document that does not look like a standard Odoo report at all. This is where native tooling starts to require QWeb.
Marketing wrap. A designed cover page, a technical spec sheet, and terms and conditions bundled around the quote so the customer receives a proposal rather than a price table. Odoo added a native feature for exactly this.
Most teams think they need structural control when cosmetic is enough, or reach for a developer when an add on would do. Match the tool to the level and the choice gets easy.
The six options at a glance
| Option | Type | No code | Structural control | Beyond quotes | Cost |
|---|---|---|---|---|---|
| Odoo Document Layout | Native, built in | Yes | No (cosmetic only) | Yes | Free, all editions |
| Odoo PDF Quote Builder | Native, Sales app | Yes | No (wraps the quote) | Quotes only | Free, Odoo 17+ |
| Odoo Studio | Native, Enterprise | Mostly | Partial | Yes | Enterprise + Studio |
| QWeb templates | Native, developer route | No | Full | Yes | Free + developer time |
| App Store add ons | Third party module | Varies | Varies | Varies | One time app fee |
| PDF Generator API | Third party, visual editor | Yes | Full | Yes | Free module + from 8 euro/month |
1. Odoo Document Layout (built in)
The fastest win, and the one most teams skip past. Under Settings, Odoo’s Document Layout picker lets you set your logo, company colors, font, and one of several layout styles, then applies it across every report including quotations, invoices, and delivery slips at once. No code, no add ons, live preview.
The ceiling is low but honest: you are choosing from preset layouts and recoloring them, not redesigning them. You cannot move the totals, restructure the product table, or add a field that Odoo does not already print.
Strengths
- Zero cost, available on every Odoo edition including Community
- Changes apply consistently across all document types at once
- Live preview, no technical skill required
Limitations
- Cosmetic only: logo, colors, font, preset layout
- No structural changes to tables, fields, or totals
- Every Odoo user has the same starting templates
Best fit for: teams that need their quotes on brand quickly and are happy with Odoo’s standard structure underneath.
2. Odoo PDF Quote Builder (Sales app, Odoo 17+)
Added natively in recent versions, the PDF Quote Builder solves the “make it a proposal, not a price table” problem. You enable it under Sales, Configuration, Settings, then bundle designed PDF pages around the generated quote: a branded cover page, a technical sheet, company background, and terms. Dynamic text fields let you pull sales order data into those pages so each proposal is personalized without editing the PDF by hand.
The important distinction: it wraps the standard quote, it does not redesign it. The Odoo generated product and pricing table in the middle is still the standard table. This is a packaging tool, not a layout tool.
Strengths
- Native, free, built for polished sales proposals
- Dynamic fields personalize the wrapper pages per customer
- Great for cover pages, spec sheets, and terms
Limitations
- Wraps the quote rather than restyling the quote itself
- The core product and pricing table stays as Odoo’s default
- Odoo 17 and later only
Best fit for: sales teams sending high value proposals that need a designed cover and supporting documents around a standard quote.
3. Odoo Studio (Enterprise)
Studio is Odoo’s own low code customization layer. Its report editor lets you drag fields onto a report, add and remove elements, and adjust layout with a visual interface instead of writing QWeb by hand. It sits closer to structural control than the layout picker, and because it is first party, what you build stays inside Odoo.
Two catches. Studio is an Enterprise feature and needs the Studio app, so it is not available on Community and adds to the subscription. And while it is called low code, complex report changes still push you toward QWeb expressions and an understanding of Odoo’s report structure, so the “no code” promise thins out on ambitious layouts.
Strengths
- First party, stays entirely inside Odoo
- Visual editing for many structural changes
- Reuses your existing Odoo data model directly
Limitations
- Enterprise plus the Studio app, not available on Community
- Complex layouts still require QWeb knowledge
- Report editing is one of Studio’s fiddlier surfaces
Best fit for: Enterprise customers already paying for Studio who want moderate structural changes without a separate tool.
4. QWeb templates (the developer route)
This is the ceiling on control. QWeb is Odoo’s native templating engine, and by editing the report’s XML you can build literally any layout Odoo can render, with full access to every field and computed value on the record. It is free in the sense that Odoo ships it, and for a developer who knows Odoo it is the most direct route.
The cost is skill and process. You are writing XML and QWeb expressions, and in most production setups a template change means editing a custom module and deploying it. As Odoo’s own guidance puts it, adding custom fields, changing table layouts, or creating new reports requires QWeb customization in a custom module. Every future tweak is another developer ticket.
Strengths
- Total control over layout, fields, and logic
- Native, no third party dependency
- The reference answer for genuinely bespoke documents
Limitations
- Requires XML and QWeb skills, or a developer on call
- Layout changes usually mean editing and shipping a module
- Slow feedback loop for non technical teams
Best fit for: teams with Odoo development capacity who need fully bespoke documents and will maintain them in code.
5. Odoo App Store add ons
The Odoo App Store has modules built specifically for prettier quotes. The community maintained Quotation Builder (OCA) opens the website editor so you can build quote layouts by dragging block snippets, and commercial modules like Customized Quotation Designs ship a set of ready made colorful quote designs you recolor and configure without touching code.
These are a genuine middle ground: more design than the native layout picker, less work than QWeb. The trade offs are the usual third party ones. Quality, documentation, and version support vary by publisher, you need a module that matches your exact Odoo version, and each add on tends to solve quotes only rather than your whole document set.
Strengths
- Purpose built quote designs, cheaper than developer time
- Often no code once installed
- One time app fee rather than a subscription
Limitations
- Quality and support vary by publisher
- Must match your exact Odoo version and edition
- Usually solves quotes alone, not invoices, delivery slips, and the rest
Best fit for: teams that want a better looking quote fast, on a specific Odoo version, and are comfortable vetting a third party module.
6. PDF Generator API
Every option above lives inside Odoo’s reporting model, which is also its ceiling. PDF Generator API takes the opposite approach: you design the document in a standalone visual editor, then generate it straight from any Odoo record. Its Odoo module installs from the App Store and connects your PDF Generator API account, and the whole pitch is removing the developer from the loop. In their words, “instead of editing QWeb templates and shipping a module every time a layout changes, your team designs in a visual editor and generates straight from any record.”

In practice that means a drag and drop editor with no QWeb, no XML, and no developer, no code field mapping from Odoo data, and batch generation and emailing from inside Odoo. This is also where it pulls ahead of the quote focused options above: it is not limited to quotes at all. The same setup produces invoices, vendor bills, credit notes, sales and purchase orders, delivery slips and receipts, manufacturing orders, and rental orders, all from one visual editor and one field mapping approach. The before and after further up is in fact an invoice, and the same freedom applies to your quote, your delivery note, and your work order. Every generation posts to the record’s chatter for an audit trail, it supports multi company setups, and the platform is ISO 27001 certified and GDPR compliant, which tends to matter for European finance teams.

The module itself is free and open source (LGPL-3) on the App Store, with builds for Odoo 17, 18, and 19 running on Odoo.sh, on premise, and Community. The one hosting caveat: it does not run on Odoo Online (the SaaS tier), so you need Odoo.sh, on premise, or Community. The PDF Generator API account behind it starts at 8 euro per month with a 14 day trial, so unlike the developer route the ongoing cost is a subscription rather than a ticket queue.
Strengths
- Full design control with no QWeb, XML, or developer
- No code field mapping, batch generation, and email from inside Odoo
- Covers the whole document set, not just quotes, with audit trail, ISO 27001, and GDPR compliance
Limitations
- Does not run on Odoo Online (SaaS); needs Odoo.sh, on premise, or Community
- Third party service and a subscription after the 14 day trial
- Overkill if all you need is a logo and brand colors (use the native layout picker for that)
Best fit for: teams that want fully custom quotes and documents from Odoo data without owning QWeb, especially where the same design freedom needs to reach invoices and delivery documents too.
Wrapping up
Designing a custom quote in Odoo comes down to how much control you need and how much code you are willing to own.
If you just need your quotes on brand, Odoo’s built in Document Layout does it for free in minutes. If you are sending high value proposals, the native PDF Quote Builder wraps your quote in designed cover pages. If you have Odoo developers and truly bespoke requirements, QWeb is the ceiling on control, with Studio and App Store add ons sitting in between for teams that want structure without a full development cycle.
And if you want complete design freedom over quotes, invoices, and every other document Odoo produces, without editing QWeb or shipping a module each time the layout changes, that is the gap PDF Generator API is built for.
Want to see your own Odoo documents redesigned? Start a free 14 day trial or book a call with Marian Danas and bring a real Odoo quote or invoice to the call.

